Readings
Chapters 1 and 2 of Montgomery's Chicago Guide to Communicating Science:
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Jack Selzer's "Rhetorical Analysis: How Texts Persuade Readers":
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"Rhetorical Analysis," from Alan C' Gross' The Rhetoric of Science
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Charles Bazerman's "Speech Acts, Genres, and Activity Systems: How Texts Organize Activity and People"
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"Patents as Speech Acts and Legal Objects," from Charles Bazerman's The Languages of Edison's Light
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Graham Smart's "Discourse Coalitions, Science Blogs, and the Global Debate Over Climate Change"
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Rhetorical Genre Analysis: Terms
Genre
A set of typical/expected patterns (conventions) shared across texts in the same or related communities
Rhetorical Appeals
Rhetorical Canons
Rhetorical Situation
Dimensions of a rhetorical act
Scientific Rhetoric
Language used to categorize, explain, question, observe, record, represent, and debate the nature of reality
Species/Branches of Rhetoric
Speech Act
An act of speaking that makes something happen (e.g. legal contract)
Stasis Theory
A rhetorical process of deliberation, but also a way of studying rhetorical acts
A set of typical/expected patterns (conventions) shared across texts in the same or related communities
- Genre set: the set of texts an individual uses to complete a task (reading and writing)
- Genre system: sets used by a specific group of people to complete some organized task
- Activity system: the activity of actual group of people using genre systems for some specific purpose (e.g. to figure out the result of combining certain chemicals, or to calculate the speed that jellyfish travel)
- Discourse community: Communities that share a similar set of social facts and ways of communicating (e.g. genres) about them
- Social fact: an understanding of reality and how it works, reflected in language use (e.g. genres)
Rhetorical Appeals
- Pathos: Emotions (values, beliefs)
- Ethos: Credibility, identification (expertise, values, beliefs)
- Logos: Logic and reasoning
Rhetorical Canons
- Invention: all the stuff that allows someone to approach the act of writing in a certain way (prewriting/planning, group dynamics)
- Arrangement: organization
- Style: diction, tone, syntax (sentence structure)
- Memory – Content knowledge, sources, information repositories (access and organization), social facts
- Delivery: Presentation (visuals, medium)
Rhetorical Situation
Dimensions of a rhetorical act
- Act/text
- Author/speaker/agent/actor (motives/intentions/values/viewpoints/purpose/aims/ends)
- Occasion/context/exigence
Scientific Rhetoric
Language used to categorize, explain, question, observe, record, represent, and debate the nature of reality
Species/Branches of Rhetoric
- Deliberative: deciding upon the right action based on imperfect information about the future
- Forensic/judicial: trying to figure out what happened based on imperfect information about the past
- Epideictic: present moment, values/identity
Speech Act
An act of speaking that makes something happen (e.g. legal contract)
- Felicity conditions: the conditions that determine whether or not a speech act has its intended effect (e.g. contract law, legal precedent precedent)
- locutionary act: the act of speaking/writing (e.g. drafting and submitting the contract)
- Illocutionary act: the function performed by the speech act (what the contract asks the signatories to agree to by signing)
- Perlocutionary act: the act that proceeds from a speech act (e.g. the signatories' agreement to the terms of the contract)
Stasis Theory
A rhetorical process of deliberation, but also a way of studying rhetorical acts
- Does it exist? Did it happen?
- What is its character/nature? (classification)
- What laws govern the character/nature?
Further Resources
"This online rhetoric, provided by Dr. Gideon Burton of Brigham Young University, is a guide to the terms of classical and renaissance rhetoric."
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